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After much contemplation, I have fianlly come up with the 10 things I hope to do before I “kick the bucket.” When I told my mom about it she cringed, and then replied, “You’re 23 years old!” I believe that age is completely irrelevant. After all, none of us know the exact day we will … Continue reading
The 2012 Presidential Election is quickly approaching, and candidates of both parties are scurrying in last-minute attempts to campaign. When I watch campaign coverage on the news, I can’t help but to think about the potential biases that exist. For example, if there were to be, say… a potentially fatal disease which was being spread by chickens, some of … Continue reading
Extreme advertisements, or “shockvertisements” are advertisements that are controversial. This type of advertising typically pushes the boundaries and challenge political, social, or moral propriety. Generally, marketers will use this type of advertising in order to instantly attract the attention of viewers. Shockvertisments will use gore, sex, vulgarity, religion, etc… in order to evoke emotion which … Continue reading
Last weekend I went and saw the movie, Bridesmaids with very high expectations. After all, I read nothing bud good reviews from critics everywhere. After watching the movie, I was not surprised when the movie exceeded my expectations. This movie has a cast that is sure to draw an audience. It addresses the rivalry between … Continue reading
Viral videos become popular through internet sharing. When someone sees something viral that leaves an impression, they send it to 10 friends. This is the concept of viral videos. When marketers use viral videos to sell their product, they are counting on the sharing of the video. Viral videos are typically shared through email, social … Continue reading
Guerrilla Marketing demonstrates unconventional techniques of advertising that has been around since the 80’s, but it has really gained popularity in recent years. This type of marketing is meant to catch people’s attention immediately, and difficult for them to avoid. Guerrilla Marketing isn’t always marketing products, but also ideas. Non-profit organizations are turning to this … Continue reading
Product placement, also known as product integration, in movies and TV is a common theme now a days. Box office sales run into the hundreds of millions, so advertisers see it as an opportunity for advertising their product to many people. For example, the movie Fast Five just hit the theaters this past weekend, and … Continue reading
When all creativity fails…just introduce, insert, or insinuate sex. Advertisers realize that sexual imagery immediately draws the attention of the public consumers, and what could be more attention grabbing than sex? After all, we’re all aware of the statement “sex sells.” Perfume, cologne, jeans, and alcohol products generally have the most sexual content in their … Continue reading
Reality TV is a growing enigma in television. What is it about reality shows that draws in such a huge audience? There are many elements involved which keep our eyes glued to the tv. Watching this type of television gives viewers a sense that they are looking into their neighbor’s kitchen window, which gives the … Continue reading
Did you know that the apps on your smartphone send your information to companies? The Wall Street Journal did a study and found that 101 popular smartphone apps showed that 56 transmitted the phone’s device ID to other companies without the user’s awarness or concent. Julia Angwin from The Wallstreet Journal says that smartphone apps collect … Continue reading
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